mentor hub
Freeform Forum is headed up by four of the most trailblazing music creatives in the game. Let us introduce you…
Meet the mentors
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Creative
Ayshe Zaifoglu (AZ)
One of London’s most celebrated creatives, AZ is an all-arounder who knows no limits, but knows a thing or two about making it within the music scene. She’s done it all - photography, graphic design, art direction, and has even launched her own platform and brand: Pay Your Shooter. For Freeform Forum applicants, Ayshe will be honing in on what it takes to create your own specialism, with a focus on photography. This will include how to build your own brand, building your portfolio, how to work with brands and artists, and how to showcase your work in the most creatively disruptive way.
Teachable skills & advice
- Photoshop & editing
- Tone and colour & lighting
- Composition and layout
- Running your own exhibition/event
- Treatments & project planning - developing an idea from a thought to fruition
- Working with brands & artists
- Networking & creative job structures
- Carving your own lane/professional brand
- Entrepreneurship
- Completely a creative project from ideation to the final product
Example projects
- An exhibition idea you want to bring into fruition
- A content series idea you want to bring to life
- Creating a treatment for an upcoming project
- Creating an identity for a project, platform or brand that you have in the works
Filmmaking
Troy Roscoe
The man making waves behind the camera. Troy Roscoe is known for his boundary-breaking direction as a film editor and director in the music industry. Troy started out creating promo videos for fashion brands, but he refused to be marginalised and took his creativity a step further into the music space. He quickly built a name in the music scene after shooting visuals for the likes of Lil Wayne, Burna Boy, Stefflon Don, 21 Savage and more. Troy will be taking mentees in Freeform Forum on a learning journey showing them how to make the most of available resources, and how to tap into your creativity to produce work that will help build your portfolio.
Teachable skills & advice
- Writing & direction
- Shooting on a budget
- Camera operation
- Lighting
- Location scouting
- Editing
- Shooting angles
- Treatments
Example projects
- Perfecting and editing a video you have in the works
- Creating a treatment from scratch based on a brief you’ve been given
- Storyboarding for a up-and-coming project
- Creating cut downs of a long-form music video you’ve filmed
Music DJ
& Production
Sherelle
Sherelle isn't just making waves in the music scene; she's leading the revolution. From her London origins to her global impact, she is reshaping the world of electronic music through her genre defying sets. Her collaborations and residencies highlight her commitment to championing pioneers of the scene while nurturing the next generation of disruptors.
Her label Hooversound has created a space for innovation and creativity, where new artists can thrive. Now, as part of Freeform Forum, she's taking it a step further, empowering aspiring DJs and producers to unleash their creativity, hone their skills, and own their craft like never before.
Her label Hooversound has created a space for innovation and creativity, where new artists can thrive. Now, as part of Freeform Forum, she's taking it a step further, empowering aspiring DJs and producers to unleash their creativity, hone their skills, and own their craft like never before.
Teachable skills & advice
- How to save money when starting to DJing/producing
- Beat Matching
- EQ-ing
- Form and structure
- Sampling and automation
Example projects
- Creating a ‘5 minute mini mix’ using tracks you’ve produced
- Remixing a track(s) and working with samples for a set you have coming up
- Getting ready for your first DJ Gig? Learn how to operate different sound systems and equipment
Music Artist
AntsLive
AntsLive shook up the UK rap scene with his groundbreaking single 'Number One Candidate', which generated a wave of international attention. Since then, he’s been continuously dropping tracks like 'Ooh La La', 'Captain Ants', and 'Estelle', with videos that mix effortless class with game-changing stunts like wing-walking above the Swiss Alps and jet skiing on the river Thames in London. As summer 2024 heats up, AntsLive shows no signs of slowing down, gearing up for the release of his EP 'Real Life' - brace yourself for next-level visuals, authentic lyrics and smooth flows. As part of Freeform Forum, AntsLive will be teaming up with aspiring artists to help them change the game too, from building their own identity to getting performance-ready.
Teachable skills & advice
- Lyric writing
- Rhyming structures
- Articulation
- Workflow
- Building your creative identity
- Stage presence
Example projects
- Perfecting a song you have in the works
- Working on your stage presence for an upcoming performance
- Help with your song writing and how to rhyme words
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